In 2025, running ads online is no longer optional — it’s the fastest way to reach your ideal customers. But with so many platforms available, small and medium businesses often face one big question: Should I invest in Google Ads or Facebook Ads?
At Digihatch we specialize in helping businesses choose the right advertising strategy to maximize ROI. Let’s break down the pros and cons of both platforms so you can decide which fits your business best.
What Are Google Ads?
Google Ads is a pay-per-click (PPC) platform where your business shows up when someone searches for a product or service. For example, if someone searches “best digital marketing services in Delhi”, the top results are usually paid Google Ads.
✅ Best For: Businesses targeting people who are actively searching and ready to buy
What Are Facebook Ads?
Facebook Ads (including Instagram Ads) are social media advertising campaigns designed to target users based on interests, behaviors, demographics, and online activity. Instead of waiting for users to search, you bring your products/services directly to their feed.
✅ Best For: Businesses looking to build awareness, reach new audiences, and nurture potential customers.
Google Ads vs Facebook Ads: Key Differences
| Factor | Google Ads | Facebook Ads |
| Audience Intent | High intent (users are searching to buy now) | Low to medium intent (users are browsing) |
| Targeting | Keywords, location, demographics | Interests, behavior, demographics, lookalikes |
| Ad Formats | Search ads, display ads, shopping ads, video ads | Image ads, carousel ads, video ads, stories |
| Cost | Higher CPC (competitive industries) | Usually lower CPC, good for awareness |
| Goal | Direct conversions (leads/sales) | Brand awareness, engagement, remarketing |
When to Choose Google Ads
- You want to capture buyers immediately searching for your product/service.
- You’re in industries like healthcare, law, local services, or e-commerce where customers search directly
- You want measurable, quick results with clear intent
👉 Example: A plumbing service runs Google Ads targeting “emergency plumber near me” and gets instant leads
When to Choose Facebook Ads
- You want to increase awareness and build brand loyalty.
- You sell lifestyle, fashion, food, or B2C products that people can discover while scrolling.
- You’re testing creative ad campaigns (video ads, stories, reels)
👉 Example: A clothing startup runs Facebook & Instagram Ads showcasing new collections and drives brand recognition and website visits
The Best Strategy: Combine Both
While many businesses ask, “Google Ads or Facebook Ads?”, the truth is: the best results often come from using both together.
- Google Ads brings in customers who are ready to buy
- Facebook Ads builds awareness, retargets users, and nurtures long-term relationships
At Digihatch, we often recommend a hybrid ad strategy where businesses use Facebook Ads for reach + engagement and Google Ads for conversions.
Final Thoughts
So, which is better for your business? The answer depends on your goals.
- For immediate leads and high-intent buyers → Choose Google Ads.
- For brand building and wider audience engagement → Choose Facebook Ads.
- For maximum growth → Use both strategically.
👉 If you’re unsure which ad platform is right for you, our team at Digihatch can help. We specialize in Google Ads and Facebook Ads management, ensuring every rupee you spend delivers results.
📩 Visit digihatch.site today and let us hatch your digital growth!